Responsibility is expected of companies above and beyond their business activities, too. When it comes to their social engagement – also known as corporate citizenship (CC) – companies make use of various forms of engagement through which they seek to tackle societal challenges. Clear objectives, partnerships with NGOs, and the impact-based orientation of measures result in social added value. In addition, companies expect their engagement to have a positive effect as part of a shared value approach, for example on their own reputation, the employer brand, or the employees’ identification.
Drawing on its many years of experience, Scholz & Friends Reputation develops and oversees for companies projects and campaigns which focus on impact, while taking into account societal challenges as well as environmental and climate issues. Involving the employees by means of corporate volunteering boosts effectiveness. Moreover, a company CC program with relevance to its core business boosts the credibility of its engagement – both internally and externally.