Sustainability communication is a success when a company presents its sustainability performance transparently and credibly to all the relevant stakeholder groups. To achieve this, Scholz & Friends Reputation assists companies with developing the concept for a comprehensive communication strategy and identifies the relevant topics, arguments, story lines, target groups, and communication channels.
A key target group of sustainability communication is sustainability experts in civil society, the scientific community, the capital market, and politics. Nonfinancial reporting is the most important communication tool for this group. The depth of the information ensures transparency and credibility.
The reporting is complemented by additional formats presenting sustainability content such as websites, intranets, newsletters, and dialogue formats. A company’s key sustainability messages can be communicated more broadly by means of campaigns, blogs, and social media. Scholz & Friends Reputation assists companies in identifying the messages which are of relevance to the general public and which will help hone their image as a sustainable enterprise. We will develop a communication concept with you that encompasses the various target groups and formats, thereby successfully dovetailing it with stakeholder dialogue and political discourse.